Procatinator.

Project: Everybody knows that the Internet is made of cats.
But one cold winter sunday afternoon er.nes.to and I had the idea of mixing cats with music videos, just for fun.
The result "The Procatinator" a gif and music mashup, that became hugely popular in just one week.
After two weeks from published we reached the peak with one million of users and 6 million of page views.
Now we sell t-shirts and keep adding cats.
Featured on Mashable, Jezebel, MTV Brazil and mentioned on Twitter by thousands of people including Pee Wee Herman, Diplo and Wes Borland from Limp Bizkit.

Role: Owner/Concept/ Cat Whisperer

Client: -

Agency: -

Year: 2011

Procatinate!